The Power and Potential of ChatGPT in Data Analysis
- Joeri Pansaerts

- Oct 1, 2023
- 3 min read
Updated: Oct 9, 2023
In my journey as an entrepreneur, I've always been driven by a passion for understanding my customers. Their needs, preferences, and behaviors are the lifeblood of any business. But understanding these intricacies is no small feat, especially when faced with vast amounts of data. However, I recently discovered a game-changing tool that has revolutionized the way I approach data analytics: Advanced Data Analysis by OpenAI.
Previously, I believed that data analytics was a complex and time-consuming task. But this perception was shattered when I learned about Advanced Data Analysis. This tool has made it possible for anyone, regardless of their technical expertise, to perform data analytics in just a few minutes. Intrigued by its potential, I decided to put it to the test.
I had a massive dataset at my disposal, containing 6,000 rows of telecom customer data, including churn rates:

Uploading this CSV file to Advanced Data Analysis was a breeze, even with its size. My first question to the tool was simple: "Can you describe this data?" To my astonishment, it quickly discerned that the data pertained to telecom users, with each row representing an individual customer. It was evident that the tool had a deep understanding of the dataset.
Eager to delve deeper, I prompted it to perform exploratory data analysis and visualize the results. The tool not only analyzed the data but also highlighted discrepancies, such as 10 missing values in the total charges.
Recognizing the importance of clean data, I instructed it to address these missing values. The tool adeptly filled these gaps using the mean value, a common approach in data cleaning.
With the data cleaned, I revisited the exploratory data analysis. The visuals provided were enlightening. I could see the distribution of tenure, monthly charges, and total charges. I noted peaks in the tenure distribution at around zero to five months (new customers) and around 70 months (loyal customers). The monthly charges peaked between twenty to thirty dollars, and a significant number of customers had relatively low total charges.



The tool also shed light on churn rates. It revealed that churn did not significantly differ by gender, but a higher proportion of senior citizens churned compared to non-senior citizens. Interestingly, customers with fiber optic services churned at a higher rate than those with DSL or no internet service. Furthermore, customers on month-to-month contracts had a much higher churn rate than those on longer contracts.
But understanding the data is only half the battle. I needed to know the significant factors influencing churn rates. Advanced Data Analysis swiftly provided a bar chart, indicating that total charges, monthly charges, tenure, customer ID, and contract type were the top five factors influencing churn. It also highlighted the correlation between tenure and customer ID, suggesting that older customers typically had smaller IDs.
To gain actionable insights, I asked the tool to use logistic regression. The resulting visualizations and details were invaluable. For instance, the negative coefficient of contracts implied that longer-term contracts were associated with a lower likelihood of churn. In contrast, the positive coefficient of internet service indicated a higher likelihood of churn for certain types of services.

But what truly sets Advanced Data Analysis apart is its ability to provide actionable recommendations. For example, it suggested promoting longer contracts by offering incentives, probing into the reasons behind the high churn rate of internet service customers, and investigating potential issues with the paperless billing system.

Advanced Data Analysis will transform the way I approach data. It's not just about understanding numbers; it's about deriving actionable insights. With tools like this at my disposal, I'm more equipped than ever to make informed decisions and drive my business to new heights.




